Thursday, July 28, 2016

Facing Our Personal and Professional Fears




Of all the obstacles we encounter in business, fear is by far the greatest. The same fears that plague us in our personal lives creep into our professional lives. Building our ideal life includes our ideal work, and creating a healthy balance between them. How is this achieved? By getting out of our own damn way.

Fear of Failure 

We all make mistakes, every day. In life, in work. We miss our flights. We hire the wrong people. We forget to pay an invoice. Mistakes are not failures, and they are easily overcome. With every missed opportunity, there is an opportunity to learn and grow, to do better.

Businesses fold for many reasons. Your funding disappears, society changes course, a recession hits, competition edges you out… There are any number of outcomes that are beyond your control. Look at any major publisher. You know the names of their most successful books or magazines, but what about the several that didn’t make it? Look at any major retailer or restaurant. You see locations everywhere you go, but what about the several that didn’t survive in their marketplace? No company, great or small, is exempt from making mistakes. But the heads of Random House or Target don’t close their doors, because their successes always outweigh their setbacks.

Fear of Inadequacy 

Many people are paralyzed by their fears of inadequacy. They question themselves, their talents and abilities, their products and ideas. Am I knowledgeable enough? Am I experienced enough? Is my product or service good enough? Questions like these can cause us to sabotage ourselves, either by preventing us to follow our dream in the first place, or crippling us along the way.

Everything is figureoutable.

Knowledge and experience can be gained. Products and services can be improved. Look at any food manufacturer. How often do you see words like new and improved, now with more…? Nobody has it perfect out of the gate, and nobody expects you to. In fact, making improvements is one of the best excuses to sporadically re-approach your ideal market.

Fear of Taking Risks

It’s a psychological fact that people view loss to be twice as powerful as gain. We work hard for what we have, and often we settle in life and work, because it’s a gamble to go for our dreams. We think of entrepreneurs as big risk takers, but truthfully, entrepreneurs take calculated risks and accept them as part of doing good business, and of living a good life.

Taking a calculated risk means considering all the advantages and disadvantages. It means considering all possible outcomes, being aware some outcomes may not be ideal, and being prepared. We buy bicycle helmets not because we expect to fall, but because we might. Helmet or no helmet, we still ride.

Fear of Financial Insecurity 

Nothing is certain when starting or growing a business, and that constant state of flux promotes insecurity and uncertainty. Some people choose to save up and start small, some find investors or take out loans and go for it. There is no wrong way, but there’s a right way for you.

I had a full-time career when I decided to start my first company. I planned for months while I still had a steady paycheck. I made sure I had six months of living expenses on hand. I made sure I had multiple income streams established. This is how I fought my financial fear. Ten years later I still practice both, but they are no longer about financial insecurity, they are about financial freedom. Six months of living expenses on hand means I can take a break anytime I want to. Multiple income streams means I can drop anything that’s no longer working for me.

Fear of Criticism

Our relationships influence every choice we make, and we listen especially hard when we’re about to do something big. Because humans are sensitive creatures. We care if our friends and family like our significant other. We care if our coworkers and classmates like our new haircut or outfit. That won’t change. But we can choose whether or not they have the ability  to change our minds.

Generally speaking, we won’t lose someone we love because we made a choice they didn’t agree with. Sure, you’d like others to believe in you and support your goals and dreams. But what’s really important is that you believe in yourself and do what calls to you.

It’s okay to change your mind. About the work you’re doing. About the life you want. About the company you keep. About anything, anytime. You get one life, do it your way. No matter what anyone else thinks.

Fear of Growth and Success

It may seem silly to fear your own growth and success, but it’s a very real and very legitimate thing. Growth and success often means adding to staff, opening additional locations… It means things start to get complicated. You need more insurance. You pay more taxes. More paperwork. More everything. More becomes a frightening word rather than an exciting one.

We live in a time where it’s never been easier to make our mark on the world. We also have an unprecedented amount of resources and assistance available to us. Smart solutions exist. Again: 

Everything is figureoutable.

Fear isn’t something we can expect to eliminate, but it is something we are capable of acknowledging and moving beyond. For every fear we have, there are multiple ways to circumvent it with knowledge and confidence.



Erika L. Block is a professional writer, artist/designer and art director working exclusively with the art, film, publishing, music and fashion industries. She is the owner of Creative Studios and Factory Girl, and the co-founder of BRAVE. Find her on facebook: facebook.com/erikalblock



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