Too many people are looking for a destination. A place to be a place to stay. A safe place for them to hide from the rest of the world. However they will never find it. They are searching to be happy based on their situation. They think that your situation determines how you should feel. However the truth is. How you feel and your outlook determines your life and how you live it. If you decide each day to enjoy it you will enjoy life.
Good marketing is the same way. Do not have it paint a thick coat of fake paint on you. Have it leverage the opportunities in the market. Your business and its core is the fulcrum. You are the balancing point. The cornerstone. The market is the resistance. It will always be there sometimes heavier than before. Your market is the effort. The arm of the diagram is your brand. The more precise and defined it is the more work you can do, however if you are weak with your brand you have a flimsy arm. No matter how much force you apply with marketing it will not matter. In fact with a untrue brand and strong marketing you will break the brand and connection between you and the market.. It is what connects the market and your business The closer your business and market are aligned the more market can leverage the opportunity.
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