SUCCESS: How much does it cost?

There are so many people that are willing to tell you the key to success. Many want you to pay to learn how to successful and what it means to be successful. I find this trend rather sad. Since when do we need someone to tell us how to be successful or what it means? The last time I checked success was something we decided upon. It was a goal we set and a path we took a path to freedom, happiness and learning.

There is one main point that everyone needs to be successful. It is passion. Passion drives you. It drives you to learn more, do more and be more. Creating success.

Over the past three months I have not been chasing my passion. Thankfully that was ended for me. Which is truly a blessing for me, it has set me free.

It is easy to get caught up in the day to day and get lost in finding what your true passion is. Here are a few hints from me on what it looks like

1) You seek the approvals of others instead of yourself
2) You feel like you can’t do anything right
3) You feel like you are letting the team down
4) You know deep down this is not what you should be doing
5) You have no idea how you impact the business

How can you apply this to business? Simple, define what your passion is. Not what it will be but what it is. What is it that you do better than anyone else and is it something you love to do? Then the hardest part, you need to go out and do it. Find the right people that will invest in your future. Find the customers who want to buy from you and speak their language. Create a culture where your passion will stay alive. This to me is the key to success. You have to have passion

“Go forth and set the world on fire”

A journey not a destination

Too many people are looking for a destination. A place to be a place to stay. A safe place for them to hide from the rest of the world. However they will never find it. They are searching to be happy based on their situation. They think that your situation determines how you should feel. However the truth is. How you feel and your outlook determines your life and how you live it. If you decide each day to enjoy it you will enjoy life.

Good marketing is the same way. Do not have it paint a thick coat of fake paint on you. Have it leverage the opportunities in the market. Your business and its core is the fulcrum. You are the balancing point. The cornerstone. The market is the resistance. It will always be there sometimes heavier than before. Your market is the effort. The arm of the diagram is your brand. The more precise and defined it is the more work you can do, however if you are weak with your brand you have a flimsy arm. No matter how much force you apply with marketing it will not matter. In fact with a untrue brand and strong marketing you will break the brand and connection between you and the market.. It is what connects the market and your business The closer your business and market are aligned the more market can leverage the opportunity.