Start with why

To begin, I should mention that much of this is inspired by Simon Sinek’s video that explains his golden circle. In the outer layer is what, the middle is how and the bullseye is why. It has to do in which the way organizations explain their product or service. However it has so much more to do with life and how to live one with passion and achieve your dreams.

For the longest time I have been involved with a lot but most of the time have not felt connected. As much as I could find a reason for the other members, mission and vision or it all being part of the progress, what it comes down to is I never gave my self permission to understand why. Why is it that I take part in everything I do? Why do I want to have an impact and why do I have the dreams I do. It is great to have a dream of changing the world but until you understand why, something will be missing.

They why is your story. It is the inspiration you drive from and help create the difference. Everything that you do is built on the foundation of why. Don’t believe me, here are some examples. A company has a choice on how they want to market themselves. They can choose to talk to their customers about what and how they create or do what they do, or they can talk about the why. Telling the story of the passion, commitment and drive they have every day when they walk in the door. The fact of the matter is, what and how will change frequently, just look at Nike. What they did in the past, selling shoes in retail markets has now changed. They sell almost any sports equipment one could imagine and a lot of it online. Yet what they do has not changed, they provide people the ability to become athletes, the ability to live a healthier life.

Live your story and start with why. In my life I have had the amazing luck to have met so many people who have the story of why down, you can tell the moment you talk to them. They have a passion and fire that cannot be put out, because they will not let it. They know that what and how is just a vessel for why and the impact they will make on the world.

The first person is Christian Jensen. He is on a mission to change the world and understands why. He wants everyone to know that they are not valued by their disability, speed or talent, but by the gifts they bring to the world. Christian realizes the why, if we let everyone know that they are not judged by their disability, they will be set on fire to change the world. Choosing to include everyone and help them be part of the team, will let them know they matter. That is what we are all looking for, to know that we matter.

Second is Peggy Eserkaln, she is on a mission to help people build better teams with communication, acceptance and trust. Peggy realizes that these three qualities are the building blocks for a great team. When this is set in the foundation, teams and organizations become dynamic and truly achieve success. She also realizes that at the very inner of every person people want acceptance and trust. They want to be supported in their dreams and help others achieve their dreams.

Third would have to be my father. He wants to help everyone succeed because he believes in the potential that every person brings to the table. Where people are right now does not determine where they will be or who they can be. The path we are all on, is meant to be a journey and every step we take will bring us closer to who we are truly meant to be.

Not once in any of these stories did I tell you what these people did, I did that on purpose. Unless you know any of the three above, you have no idea of what they do and how they do it. Yet you understand why. Do you feel inspired?